Thursday, August 9, 2012

Google’s global users hit 250m mark

Google’s global users hit 250m mark

SEARCH giant—Google has informed that its social networking platform— Google+, launched in 2011, has been able to attract 250 million users from Nigeria and other parts of the world.
Google disclosed that Nigerian professionals were among top users, using the platform to connect socially, adding that this feat makes it the fastest growing social network in terms of rate of growth within its first year of launch.
Besides, the search engine also said that with over one million brand pages on it, it has provided brands and companies in Nigeria and other parts of the world an opportunity to build social relationships and share anything with their followers, stressing that half of them log-in every day and spend about an hour on the network.
According to the Communications and Public Relations manager at Google West Africa, Taiwo Kola-Ogunlade, the rate of growth of Google+ was being driven by the social platform’s ability to connect people based on how real life relationships are built.
“Google+ integrates social services such as Google Profiles, and utilizes features Circles, Hangouts and Sparks to give users the human touch while within a online social world. One of the features that make Google+ even more ideal for Nigeria is the Google+ SMS announced in March this year”, he said.
According to him, Google+ SMS makes it possible for everyone to use Google+ on all types of mobile devices – either with data or not.  Users can share and keep up with people no matter where they are, and on any phone via SMS.
The Country Manager in Nigeria, Juliet Ehimuan said: “We have been hearing all sorts of exciting stories about how Nigerian professional are using Google+ to positively impact the lives of other Nigerians.
Examples such as Emeka Njoku Thaddaeus; a Teaching Assistant at University of Ibadan Distance Learning Center, who uses Google+ to foster e-learning at his university, Dr. Sid of Mavin Record Label, who interacts actively with his fans via ongoing posts around his upcoming projects, and Pastor Nike Adeyemi of the Daystar Christian Center, who used the platform to connect and engage via the Hangouts feature show that Google+ has indeed has found root in Nigeria”
She pointed out that “Google+ presents immense opportunities for businesses and individuals looking to broadcast their products and expertise.”
 With Google+, Nigerians can now easily connect, and share their ideas with friends, potential clients and sponsors using via pictures, text or video chat.”

Kola-Ogunlade added that Google’s innovative search technologies connect millions of people around the world with information every day, stressing that it was founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin. He said Google today is a top web property in all major global markets.
According to him, Google’s mission in Africa is to make the internet an integral part of everyday life in Africa, by increasing its relevance and usefulness, eliminating access barriers for potential users, and developing products that are meaningful for the countries in the region.

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